Tesco X Pride - Experiential

Brief: Create a show stopping float for Tesco's 10-year anniversary initiative with London Pride. I developed a show-stopping concept for their London Pride parade float: "Jack in the Box!" This creation aimed to amplify Tesco's commitment to Pride with a dynamic and memorable experience. From the design to production this project was overseen by me. The float featured two large, Jack in the Box-like structures where performers were strategically placed. A dramatic countdown on each structure culminated in a "big bang" moment, thrilling the audience as dancers and actors suddenly burst to life. This exciting spectacle repeated throughout the parade, continuously igniting the crowd's enthusiasm and drawing cheers, ensuring that Tesco's celebration was both unforgettable and full of energy. PRINT | OOH | DM | SOCIAL | DIGITAL| BRANDING | EXPERIENCE