Client: Mecca Bingo, Rank Group.
My Role: In-house Senior Designer, Copywriter, Strategist.
Location: London, Victoria.
The Brief
Bring festive cheer to Mecca Bingo players through a 25-day Christmas campaign delivering daily promotions across digital and print channels with limited assets and quick turnarounds.
The Idea:
Using The Snowman as a recurring character, I created a playful, unified visual world that felt festive and fun across website banners, emails, social, OOH, and POS. Stock photography, smart retouching, and a strong visual identity tied everything together.
My Role :
Designed daily digital promos (web, email, social)
Created supporting print + in-club collateral.
Retouched and adapted assets quickly to meet daily deadlines.
Worked across seasonal and evergreen promotions.
Developed campaign tone and messaging.
