Chilis Restaurant - Dubai Lynx Award

There was no initial brief, but I discovered a problem. Problem: When you’re fasting for over 12 hours, the last thing you want to see is images of food everywhere, it’s frustrating and lacks sensitivity. But not many people know that! even in a muslim country like Dubai. So how do you advertise a restaurant chain? Help the consumer to be distracted from their obsessive hunger thoughts by producing a 27-page puzzle book called Curb your Cravings, cleverly each page is a menu item. The ECD was impressed and presented it to the client, who loved it so much that they produced 50,000 copies for distribution across the Gulf. The project also earned Ogilvyaction in Dubai its first award and a first for me, less than a year in the agency. EXPERIENCE | SOCIAL | PRINT | RADIO