Boots - Product Launch
Brief: Real Techniques were launching their new Prism brush Glo range in-store and required brand experience that would bring in the crowds in this busy part of London. I designed a lively and functional space complete with custom furniture and a perfect backdrop for Instagram, which really drew in the crowd. The event featured makeup masterclasses where visitors could learn new techniques, and it encouraged them to share their experiences both online and offline. The overall design of the store reflected the brand's energetic and colorful identity, attracting makeup artists, influencers, and beauty enthusiasts to engage with the new product line. PRINT | SOCIAL INFLUENCER | BRANDING | EXPERIENCE FLAGSHIP STORE BOOTS/ COVENT GARDEN LONDON