Client: Real Techniques
Role: Art Director, Designer, Strategist.
Visualiser : Leigh Flower
Location: London, Boots, Covent Garden (Flagship Store)
Social Influencer : Bryony Blake
The Brief :
To celebrate the launch of the new Prism Glo Brush range, Real Techniques needed a bold and immersive brand experience in Covent Garden — one that would draw beauty lovers, influencers, and everyday shoppers into an exciting, content-friendly space.
The Experience :
I designed a vibrant, functional pop-up in the heart of Covent Garden — combining custom furniture, an Instagrammable set-up, and live beauty demos to stop passersby and convert them into engaged participants. The activation was headlined by makeup masterclasses with Bryony Blake, giving beauty fans the chance to try products and learn pro techniques in a real-time, high-energy space.
7-day experiential pop-up in Covent Garden
Custom-built makeup stations, seating, and backdrop elements
Makeup masterclasses by Bryony Blake and in-store ambassadors
UGC zones for photos, reels, and social content
Walk-in and pre-booked sessions for influencers and the public
Design reflected the colourful, playful spirit of the Prism Glo range
Results :
30,000+ visitors across the 7-day activation
2,000+ tagged UGC posts using #PrismGlo and brand hashtags
Influencer content and live tutorials reaching 800K+ views
Real-time customer feedback, product testing, and tutorials shared across social
Notable increase in in-store engagement and footfall during campaign week
