Client: Swizzels HQ
My role: Creative, Strategist, Doer, Maker.
Location: London, Wimbledon Language School.
Insight:
As Brexit divided the UK, I saw a moment to bring people together or at least, say a sweet goodbye to our European neighbours.
The Idea:
A limited-edition Love Hearts “I Love EU” pack featuring the phrase “I love you” in all 37 EU languages from “Ich liebe dich” to “Je t’aime.”
The concept aimed to spread kindness, unity, and a bit of sweetness at a politically charged moment.
The concept aimed to spread kindness, unity, and a bit of sweetness at a politically charged moment.
Execution:
Prototype tested on the streets of London and at an English language school.
Generated emotional, positive responses people smiled, laughed, and shared.
Contacted Swizzels HQ with concept and samples for feedback.
