About

"I didn’t choose advertising—advertising chose me." When I graduated, Dubai’s advertising scene was still emerging, but I was determined to make my mark. I landed my first placement at a UK agency, where I quickly learned the ropes—branding, design, advertising, and copywriting. Within months, I won my first pitch, securing a major client and igniting my passion for the industry. From there, I spent 8 incredible years in Dubai, working with some of the region’s top agencies and handling the biggest and most exciting clients. It was a time of immense growth, and I was proud to win an award as Art Director for the Chili’s brand—a highlight of my career. Returning to the UK, I broadened my experience further, freelancing across in-house teams and specialist event agencies. I constantly honed my craft and explored new creative challenges, but I knew I wanted to master strategy at the highest level. That led me to the prestigious ad school led by the legendary Tony Cullingham, where I refined my creative thinking and learned to approach advertising with boldness and precision. With experience spanning both the UK and MENA regions, I bring a unique global perspective, a deep understanding of diverse markets, and the ability to craft work that resonates locally and internationally. Whether working solo or collaborating within a team, I’m driven to create fresh, strategic, and impactful ideas that deliver results.