Client: Nivea Luminous
Role: Art Director, Designer, Strategist.
Location: Boots HQ
Social Celebrity Influencer: Louise Redknapp
The Brief:
Create a buzz-worthy, in-house activation to engage Boots employees with the NIVEA Luminous anti-dark spot range driving awareness, education, and product trial during working hours.
The Idea:
We transformed Boots HQ into a skincare experience zone with live demos, product stations, and a surprise appearance from Louise Redknapp. Employees learned about the benefits of the Luminous range, received goodie bags, and shared their experience online all without leaving the office.
The Results:
Hundreds of employees reached.
Live demo + influencer moment sparked internal social sharing.
100% product trial via samples.
Elevated buzz.
