Agency: Adding Value
Role: Freelance Art Director, Designer, Strategist, Copywriter
Location: London
The Brief:
Develop a global campaign for Vodafone’s F1 partnership adaptable across multiple international markets and audiences.
The Creative:
I led creative for the pitch, crafting a distinct bold campaign identity and messaging platform across: Designed to work for both consumer and trade, the concept captured the energy of F1 and Vodafone’s innovation story. This is just a snippet of some of the work.
Results:
Helped win and retain Vodafone as a key client for the agency.
Built a campaign toolkit scalable across markets.
Showcased full agency capabilities in one pitch.
